Freelancers | SEO | programmers > Community > Freelancer News > Marketing Strategies That Work: Setting The Buying Criteria
Marketing Strategies That Work: Setting The Buying Criteria

What if I told you there was a simple marketing strategy you could use to…

You’d want to know about it right?

It gets even better. Because you don’t have to be a great writer… or even a great marketer… to put this strategy to work in your business.

Just so you know how powerful this particular strategy is, let me tell you a story…

Before I became a freelance copywriter, I was the sole copywriter and online marketer for a well-known home schooling company.

I’d been mulling over how to use this strategy in the business. One morning, it clicked.

I spent 4 hours writing 8 brief emails. I plugged them into our email system, posted the opt-in form on the web site, and waited to see what would happen.

The results?

Nearly 20,000 subscribers the first year and $115,168.09 in revenue.

The email series continued to produce revenue the second year, the third year, and on and on. All from less than a day’s work. Pretty amazing, huh?

The strategy I used is called:

“Setting the Buying Criteria”

A clearer way to say it is: setting the criteria by which your prospects make a buying decision.

In a nutshell, here is how it works. In your marketing material (emails, brochures, web sites, sales letters, etc.), you want to define what makes a good buying decision. And in your defining, you want to make sure that your company, product, or service is the only one that fits the definition.

This is…

Source by Ryan Healy

Leave a Reply

Your email address will not be published. Required fields are marked *

*